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Boo’s Closet

Boo did not just have outfits. Boo had a wardrobe, a rotation, and a policy. A new look nearly every day, retired favorites, seasonal fits, and one standing exception his owner called naked Wednesdays, when the world’s cutest dog went au naturel and somehow still outdressed everyone.

This page is the closet itself: the looks that defined him, the stories behind them, and, for those who want their own dog to borrow some of the magic, what each look translates to today.

The signature pieces

The orange tee. Boo’s off-duty uniform. He had a documented thing for casual t-shirts, especially orange ones, and some of his most-shared photos are just Boo, a tiny tee, and total confidence. The closest thing he had to a personal brand color. Get the look: a plain XS dog tee does it.

The hoodies. The teddy bear face emerging from a tiny hood is arguably the definitive Boo image, the one that launched a thousand reposts. Hoodies did for Boo what the haircut did: rounded everything. Get the look: small-dog hoodies in every color exist.

The Pawz rain boots. Practical royalty. On wet San Francisco days Boo wore Pawz waterproof boots, tiny balloon-like booties that kept the famous paws dry. One of the few items we can name exactly, because his owner did. Get the look: the actual Pawz boots, still made today.

The costumes. Dinosaurs, holiday fits, the whole parade. Costume-Boo photos were events on the page, and his Halloween looks earned their own hall of fame, which we keep on our small-dog costume page.

Naked Wednesdays. The anti-outfit. A weekly reminder from his owner that under the wardrobe was just a very good dog with a very good haircut. Fans loved the ritual as much as the clothes.

Why the clothes worked on Boo

Part of it was scale: clothes on a dog that small read as doll clothes, and the brain files it under impossibly cute. Part of it was the haircut: with the fluff trimmed short, clothes actually fit him, where a full-coated Pomeranian mostly wears clothes like a pillow wears a belt. His signature cut and his wardrobe were a system.

And part of it, honestly, was that Boo tolerated clothes unusually well. Not every dog does, and dressing a dog who hates it is not cute for anyone. We wrote an honest guide to that question: do dogs actually like wearing clothes?

Building a closet like Boo’s (the practical part)

If Boo’s wardrobe has you eyeing your own dog’s dresser, the mechanics matter more than the shopping. Measure three things before buying anything: neck circumference, chest girth at the widest point, and back length from collar to tail base, because small-dog sizing varies wildly between brands and “XS” is a vibe, not a standard. Start a wardrobe with the two pieces that earn their keep: a lightweight tee (the gateway garment, minimal coverage, easy introduction) and one functional layer for your climate, a sweater for cold or a rain shell for wet. Costumes come last, after your dog has voted yes on clothes generally; here is how to read the vote.

And steal Boo’s actual system: introduce every new piece with treats and a short first wear, retire anything that pinches or rides, and build in naked Wednesdays. The rotation was never really about fashion. It was about a dog who was comfortable, a routine that stayed fun, and a wardrobe that never once mattered more than the dog wearing it.

The closet lives on

The full photographic record of the wardrobe era lives in the gallery, and the plush Boos in the collectibles guide wear miniature versions of several signature looks, which is exactly the kind of detail that made Gund’s line so beloved. The dog is gone, and we miss him, but the closet stays open.

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