Disclosure: this page contains affiliate links. We link only to official or licensed merchandise.

Famous Internet Dog Plush Toys: The Collector’s Guide

Every famous dog eventually becomes a stuffed animal; it is the closest thing internet fame has to a knighthood. This guide covers the plush versions of the dogs the internet loved most, which ones are officially licensed, and how to avoid the knockoff flood.

Boo: the gold standard

No famous dog got the plush treatment like Boo. Gund, one of the world’s great toy makers, held the official license and produced more than 30 designs over the years, from 3-inch minis to the classic 9-inch sitting Boo in his little outfits. The line is still in production, and the retired designs trade as collectibles. We keep a full dedicated guide to the Boo line, including which retired pieces are worth real money now. **

Doge / Kabosu

The Doge plush situation matches the meme’s chaotic history: countless versions exist, from official Japanese character goods to an ocean of unlicensed Shiba plushes wearing the meme’s identity. Kabosu’s owner has licensed official Doge merchandise over the years, some of it benefiting charity, which is the version worth seeking out through her official channels. The knockoff tell: generic Shiba plushes labeled “doge” with no licensing mark and no mention of Kabosu or her owner anywhere on the listing.

Cheems / Balltze

After Balltze’s passing in 2023, his family authorized official Cheems merchandise, with some proceeds supporting animal causes, exactly the ending his fans would want; his official accounts point to the current store. As with Doge, unofficial versions vastly outnumber official ones.

The rest of the pantheon

Doug the Pug, Jiffpom, and Crusoe have all had official merchandise lines including plush at various points. Availability rotates; their official sites and accounts are always the authoritative source, and this page keeps links only for what can be verified as licensed.

How to spot a knockoff

Official plush has a brand tag (Gund’s is unmistakable), consistent product photography, and a traceable licensor. Knockoffs have stock-photo listings, prices too good to be true, and reviews mentioning a different-looking toy arriving. For dogs whose owners channel merch proceeds to charity, buying official is not just quality control, it is the point.

The dogs themselves, and why each one mattered, live on our famous internet dogs page. The plush versions are how a generation keeps them on the shelf. And the logical final step, a custom plush of your own dog, turns out to be a real industry.